Culture Jammers Take on the Economy | PSFK - Trends, Ideas & Inspiration
Yes, yet another “clever” use of the hole in a shopping bag which has been done to death this year, but in this case it works only because the object depicted - a wine crate - looks
awfully heavy to be just carrying around so nonchalantly. Which would certainly lead someone to wonder “what wine is that?” (Warwick)
Overall the idea works because Google embraced people using their product in a unique way, poked fun at itself, created a unique “easter egg” that will be passed along viraly and ultimately looks
like a can-do type of organization unafraid of risks. Most of us who work in the business would cringe at the approval process one might go through to get an idea like this to happen. “Did legal
see this? Does everyone have a release? Is that another brand in the background?”
If sex sells, then the ultimate test would be organ donation. Of course, it’s not something you can easily claim false advertising with if you die and your organs are harvested to
save an ugly person.
There’s nothing more inspirational than this organic look at a software program. When I first started doing computer graphics in 1991, mostly because I did not know how to draw or paint, I was
lambasted for not partaking in “real art.” Seventeen years later, this ad vindicates me. Computer graphics has, in many ways, created more artists than there were traditionally. New tools like
Photoshop awaken the creativity in everyone - not just those blessed with the ability to draw a straight line by hand. This ad plays upon that notion perfectly – intentionally or not.
You need to click through to see the movie since they’re hosting it but it’s worth a look….
Be original by Adidas - Fubiz™

A nice, simple visual execution.
more versions at: I Believe in Advertising | Advertising Blog & Community

A novel experience - getting a free caricature drawing and finding an ad on it. Personally I would keep it and I think from an experiential point of view it’s worthwhile, but to me it seems like the cost of each engagement might be a bit high. Especially if you have people outside of the target market asking to be drawn, and you must be polite, you’re talking only a handful of people per hour that you’re reaching. And if it’s indeed a surprise you’re giving people - I see no branding other than in the reveal of the drawings - then you miss what most experiences seek to accomplish when only letting a select few participate: engage the audience and let them in on the secret.