Culture Jammers Take on the Economy | PSFK - Trends, Ideas & Inspiration

Political Street Art from Poster Boy | PSFK - Trends, Ideas & Inspiration

A novel experience - getting a free caricature drawing and finding an ad on it. Personally I would keep it and I think from an experiential point of view it’s worthwhile, but to me it seems like the cost of each engagement might be a bit high. Especially if you have people outside of the target market asking to be drawn, and you must be polite, you’re talking only a handful of people per hour that you’re reaching. And if it’s indeed a surprise you’re giving people - I see no branding other than in the reveal of the drawings - then you miss what most experiences seek to accomplish when only letting a select few participate: engage the audience and let them in on the secret.

I Believe in Advertising | Advertising Blog & Community

Tags: experientialmarketing guerilla