If sex sells, then the ultimate test would be organ donation. Of course, it’s not something you can easily claim false advertising with if you die and your organs are harvested to
save an ugly person.

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A nice, simple visual execution.

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A novel experience - getting a free caricature drawing and finding an ad on it. Personally I would keep it and I think from an experiential point of view it’s worthwhile, but to me it seems like the cost of each engagement might be a bit high. Especially if you have people outside of the target market asking to be drawn, and you must be polite, you’re talking only a handful of people per hour that you’re reaching. And if it’s indeed a surprise you’re giving people - I see no branding other than in the reveal of the drawings - then you miss what most experiences seek to accomplish when only letting a select few participate: engage the audience and let them in on the secret.

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Tags: experientialmarketing guerilla

You would think once you’ve turned your back on the movie screen and the credits have rolled that, in pitch-black darkness, you’d have one short moment of ad-free peace before heading back into the real world and a barrage of messages on your trip home from the theater. Not so, thank to Trident, who branded safety lights on steps with lit up smiles.
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Tags: ambientadvertising

Pepsi always brands itself as youthful, but what gets lost in the commentary is the fact that Pepsi drinkers are not necessarily young, but young at heart. And what’s
the ultimate youth fantasy that everyone aspires to? Well, I think we’re seeing it right here. Especially since I’m sure every lifeguard must be soooo bored with the
beautiful damsels in distress washing up on shore all the time. If that were my job I’d take some sugared water too…

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